My column for HAPPI, Household and Personal Products Industry, a market trade magazine for global personal care and household products in New Jersey/ USA.
NEWS FROM LATIN AMERICA
What´s Happening in The Hair Care Market in Brazil?
Caring for hair is a well established pastime in Latin America and is often one of the last steps in the grooming routine to be cut when consumers reassess their priorities, according to Hannah Symons, Euromonitor´s analyst for beauty and personal care industry. In fact, considering the latest data released by Euromonitor, the global hair care category grew 21.5% from 2011 to 2016 in value share, while Latin America grew 42% and Brazil 34.8% in the same period. On the world stage, Brazil is the No. 4 market – trailing the US, China and Japan—and is the largest market for hair care in Latin America by a wide margin, ahead from Mexico and Argentina.